1969 VW Ad - Live below your means

Live below your means.
If you'd like to get around the high cost of living, we have a suggestion: Cut down on the high cost of getting around. And buy a Volkswagen. It's only $1799*. That's around $1200 less than the aver-age amount paid for a new car today. (Leave it in the bank. More's coming.)	A VW saves you hundreds of dollars on upkeep over the years. It takes pints, not quarts, of oil. Not one iota of antifreeze. And it gets about 27 miles to the gallon. The average car (thirsty devil that it is) only gets 14. So the more you drive, the more you save.	And chances are, you'll drive it for years and years. (Since we never change the style, a VW never goes out of style.) Of course, a VW's not much to look at. So a lot of people buy a big flashy car just to save face. Try putting that in the bank.
© VOLKSWAGEN OF AMERICA, INC. *SUGGESTED RETAIL PRICE, EAST COAST P.O.E. ($1,877 WEST COAST P.O.E.) LOCAL TAXES AND OTHER DEALER DELIVERY CHARGES, IF ANY, ADDITIONAL. WHITEWALLS OPTIONAL AT EXTRA COST.