Thursday, August 2, 2012

1966 VW Ad - Don't let the low price scare you off

Don't let the low price scare you off.

$1574.*

That's the price of a new Volkswagen.

But some people won't buy one. They feel they deserve something costlier. That's the price we pay for the price we charge.

And some people are afraid to buy one. They don't see how we can turn out a cheap car without having it turn out cheap.

This is how.

Since the factory doesn't change the

bug's shape every year, we don't have to change the factory every year.

What we don't spend on looks, we spend on improvements to make more people buy the car.

Mass production cuts costs. And VWs have been produced in a greater mass (over 10 million to date) than any car model in history.

Our air-cooled rear engine cuts costs

too, by eliminating the need for a radiator, water pump, and drive shaft.

There are no fancy gadgets run by push buttons.

(The only push buttons are on the doors. And those gadgets are run by you.)

When you buy a VW, you get what you pay for. What you don't get is frills. And you don't pay for what you don't get.

© VOLKSWAGEN OF AMERICA, INC. *SUGGESTED RETAIL PRICE, EAST COAST P.O.E., LOCAL TAXES AND OTHER DEALER DELIVERY CHARGES, IF ANY, ADDITIONAL. WHITEWALLS OPTIONAL AT EXTRA COST.

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