Friday, August 17, 2012

1959 VW Ad - Gerhard Baecker teaches Volkswagen

©1959 VOLKSWAGEN  *SUGGESTED RETAIL PRICE
Gerhard Baecker teaches Volkswagen
(Or why Volkswagen service is as good as the car)

Gerhard Baecker, schooled in Wolfsburg, Germany, now teaches Volkswagen in the United States. Like most teachers, Gerhard be-lieves in what he teaches. He shares whole-heartedly the Volkswagen philosophy: the car is only as good as the service it gets.

As a result, you'll find Volkswagens are serv-

iced only by graduate mechanics trained to demanding Volkswagen standards.

Volkswagen service is fast. Your Volkswagen engine can be removed and replaced in 90 minutes. A fuel pump installed in 20.

Every authorized Volkswagen dealer has a complete inventory of VW parts on hand.

There's no wait, no substitution.

Volkswagen parts are inexpensive. A new front fender is $21.75,* a cylinder head $19.95.*

If you've been thinking about buying the Volkswagen, isn't it nice to know the service is as good as the car?



Wednesday, August 15, 2012

1962 VW Ad - The Volkswagen Theory of Evolution.

©1962 VOLKSWAGEN OF AMERICA, INC.
The Volkswagen Theory of Evolution.

Can you spot the Volkswagen with the fins? Or the one that's bigger? Or smaller? Or the one with the fancy chrome work?

You can't?

The reason you can't see any revolu-tionary design changes on our cars is simple: there aren't any.

Now, can you spot the Volkswagen with

the synchromesh first gear? Or the one with the more efficient heater? How about the one with the anti-sway bar? Or the more powerful engine?

You can't?

The reason you can't see most of our evolutionary changes is because we've made them deep down inside the car.

And that's our theory: never change the VW for the sake of change, only to make it better.

That's what keeps our car ahead of its time. And never out of style.

Even if you aren't driving the most evolved VW of all.

Our '63.



Thursday, August 2, 2012

1961 VW Ad - No point showing the '62 Volkswagen. It still looks the same.

*SUGGESTED RETAIL PRICE, EAST COAST P.O.E. ©1961 VOLKSWAGEN OF AMERICA, INC.
No point showing the '62 Volkswagen. It still looks the same.

No heads will turn when you drive a '62 Volkswagen home.

(Maybe an eagle-eyed neighbor will notice that we've made the tail lights a little bigger. But that's the only clue.)

Everything is right where we left it in '61. Including the price: $1,595.*

Inside is another story.

We've put all our time and effort into

improvements that matter.

The '62 VW runs more quietly. There are new clutch and brake cables (as well as new steering parts) that never need maintenance. Heater outlets front and rear for more even heating. Easier braking.

And 24 more.

One change is literally a gasser.

We've added a gas gauge. Our first.

A few die-hards may think we've stolen some of the VW's sporting flavor. But the gas gauge may be more useful than you'd imagine. It will not only tell you whether your tank is E or F; it will prove you're driving a '62.

It could make 1962 go down in VW history as the year of the big change.



1956 VW Ad - Why the engine in the back?

Why the engine in the back?

In conventional cars, a front engine turns the rear wheels through a long drive shaft.

But Volkswagen's rear engine gives direct power to the wheels, saving weight and power. It is the most efficient and eco-nomical design. It means greater visibility when driving - you see over VW's snub nose. And the rear engine gives your rear wheels better traction.  In mud, sand, ice,

snow, where other cars skid, you go.

Its location, however, is the least un-usual feature of a Volkswagen engine. For one thing, it is air-cooled, an astonish-ing advantage when you think about it. No water to boil over in the summer, or to freeze in winter. No anti-freeze needed. No radi-ator problems.

The engine is ingeniously cast of alu-minum and magnesium alloys and is very

light and powerful; undoubtedly the toughest 198 lbs. going.

It is beautifully machined for minimum friction; you will probably never need oil between changes. And so efficient that top and cruising speeds are the same.

Your VW runs at 70 mph all day without strain. You get an honest 32 miles to the gallon (regular gas-regular driving).


1966 VW Ad - Don't let the low price scare you off

Don't let the low price scare you off.

$1574.*

That's the price of a new Volkswagen.

But some people won't buy one. They feel they deserve something costlier. That's the price we pay for the price we charge.

And some people are afraid to buy one. They don't see how we can turn out a cheap car without having it turn out cheap.

This is how.

Since the factory doesn't change the

bug's shape every year, we don't have to change the factory every year.

What we don't spend on looks, we spend on improvements to make more people buy the car.

Mass production cuts costs. And VWs have been produced in a greater mass (over 10 million to date) than any car model in history.

Our air-cooled rear engine cuts costs

too, by eliminating the need for a radiator, water pump, and drive shaft.

There are no fancy gadgets run by push buttons.

(The only push buttons are on the doors. And those gadgets are run by you.)

When you buy a VW, you get what you pay for. What you don't get is frills. And you don't pay for what you don't get.

© VOLKSWAGEN OF AMERICA, INC. *SUGGESTED RETAIL PRICE, EAST COAST P.O.E., LOCAL TAXES AND OTHER DEALER DELIVERY CHARGES, IF ANY, ADDITIONAL. WHITEWALLS OPTIONAL AT EXTRA COST.

Wednesday, August 1, 2012

1969 VW Ad - Live below your means

Live below your means.

If you'd like to get around the high cost of living, we have a suggestion:

Cut down on the high cost of getting around.

And buy a Volkswagen. It's only $1799*.

That's around $1200 less than the aver-age amount paid for a new car today. (Leave it in the bank. More's coming.)

A VW saves you hundreds of dollars on upkeep over the years.

It takes pints, not quarts, of oil.

Not one iota of antifreeze.

And it gets about 27 miles to the gallon. The average car (thirsty devil that it is) only gets 14.

So the more you drive, the more you save.

And chances are, you'll drive it for years and years. (Since we never change the style, a VW never goes out of style.)

Of course, a VW's not much to look at. So a lot of people buy a big flashy car just to save face.

Try putting that in the bank.

© VOLKSWAGEN OF AMERICA, INC. *SUGGESTED RETAIL PRICE, EAST COAST P.O.E. ($1,877 WEST COAST P.O.E.) LOCAL TAXES AND OTHER DEALER DELIVERY CHARGES, IF ANY, ADDITIONAL. WHITEWALLS OPTIONAL AT EXTRA COST.